7 Powerful Ways to Market Your Home Based Business At Little Or No Cost

When you’re starting up your home-based business, you’ll want to attract clients whilst minimizing the impact on your purse strings.

Here are 7 very powerful marketing tips that you can start using immediately to get your business off the ground. They cost either nothing or very little in terms of cash outlay, but do require an investment of your time.

Let me go into these in a little more detail:

1. Tell everyone what you are doing

Get the word out there quickly. If you’re chatting to friends, relatives, even to the hairdresser, take the opportunity to tell people that you’re going into business for yourself. Who knows – they might know of someone who needs your services! I have been recommended to two lucrative ongoing clients through friends of mine.

2. Writing and submitting articles

Writing and submitting articles to websites and ezines is a powerful way to gain exposure and build credibility on the internet. Write an article about the benefits of working with your type of business and look for ezine directories that would be interested in posting it. You will be surprised at the results this method brings you.

3. Giving out and distributing business cards

Get professional-looking business cards designed as a priority. Think of them as your calling card. Carry your business cards EVERYWHERE with you, even to personal functions and events. You never know where or when you will meet people who are interested in your services. Your business cards will also get passed on to other people who, sooner or later, will call you out of the blue.

4. Registering with business directories and networks

Run a search on the internet for suitable business directories and networks – many of these offer free listings, which will give you valuable exposure for your business.

5. Participating in online discussion forums

There is a wealth of forums and message boards where small business owners ‘meet’ online to help each other out and toss ideas around. Which forums and boards would your target market visit?

6. Volunteering in your local community

This is a great way to get exposure in your local community and showcase your skills. Does your local council or not-for-profit organization need any help that you can provide? I got great results with this strategy – one of my best clients came to me through my volunteer efforts. I designed a website for a local not-for-profit organization in my free time. They then referred me to an ongoing client who is still with me today.

7. Using an email signature

Each email that leaves your computer should have an email signature attached. This means that you’re advertising your business every time you send, reply, or forward an email. This may sound obvious but it continues to amaze me how many people pass up this valuable advertising opportunity.

So there you have it, seven powerful ways to get clients at little or no cost. These are tips you can start using immediately. Before you know it, you’ll be working from home in your own business.

(c) Copyright by Lisa Taliga. You may print this article for personal use or republish it only if it is left unaltered and in its entirety, including by-lines, links and author information. Contact the author for any other permissions.

Tips For Setting Up Your Small Business

If you have been itching to start your own small business but not sure where to start, business ideas and opportunities are everywhere to be found. Identifying good opportunities is often as easy as identifying problems many people share and finding a solution for those problems.

Anyone can own and run a successful small business; you do not need to have an MBA to turn your business opportunity into profits. You just need capital for investment, a good solid team and reliable small business software. To run your business smoothly and efficiently you need effective business software as they help automate and simplify many office and management tasks related to accounting, management, scheduling and database etc.

To setup your small business finance, various types of loans are available. If you want to start a business and require relatively low capital, then a small business loan is the best option for you.

Two forms of small business loans are available:

* Secured small business loan: This kind of loan is ideal if you have home or property to place as collateral. Interest rates are comparatively low.

* Unsecured small business loan: If you do not have a house of your own or you do not want to put your property up as collateral, you can opt for this kind of loan. Rates are generally higher.

Approval of your loan depends upon several factors, such as the purpose of the loan, your credit history, your business plan and the collateral placed. Normally, you can get a loan ranging from $5,000 to $100,000. The repayment period for these loans range from 5 to 20 years. The lender takes all these variables into consideration when calculating the interest rate, loan amount, and the amount for monthly installments.

With a business loan you can raise money for business opportunities with flexible repayment options. You can even use this money as an effective tool for debt consolidation at tax-free interest rate.

The loan procedure involves a lot of paper work that tends to get quite chaotic and confusing. An alternative to this is to apply for a loan online with reputable firms. You will only need to fill out an online application form and the lender will get back to you with the best possible deal for your case.

You can go a long way expanding and growing your business if you make smart use of your business loan.

Top 6 Problems of MLM Home Based Business Opportunities!

Your primary responsibility in MLM is selling products. Examples of products you may sell are health supplements, vitamins, herbal drinks, satellite dishes, etc. This is done by using independent distributors who you recruit. These independent distributors build and manage their own sales force. This is done by recruiting, motivating, supplying, and training others to sell products. The distributors’ compensation includes their own sales and a percentage of the sales of their downline (sales group).

So what’s the deal with MLM? Is it just hype or can you truly get rich quick? Read on for the truth you must know about MLM.

The first problem, you won’t have the temperament for it: You have to be “up” and excited 7 days a week, 365 days a year, to do well at MLM. In order to successfully lead your team (downline) you have to be a neurotically “positive thinker.” At least this is what your upline will tell you. They expect you to never get upset, never to say anything bad about another…whatever you do remember to suppress your emotions. That is what they will tell you. Your team and your upline will count on you to always be Mary Poppin’s no matter how bad things get. Practice your fake grin; you’re going to need it!

The second problem is that MLM requires you to attend too many meetings: You’ll despise all the meaningless meetings, being around people you don’t like, and investing a bunch of time dealing with every incalculable annoyance you can think of. If you have a day job this can really be a problem. You think you have no spare time now? Wait until you are sitting in someone’s basement at 11pm at night on a Wednesday listening to the same “Plan” you’ve heard a thousand times before.

The third problem is that recruiting people will become like a second job: Your friends, family, neighbors, and complete strangers will get tired of you begging them to become a member of something or asking them to buy something. You will become emotionally fatigued from all of their rejections and dealing with the natural capriciousness of human beings.

The fourth problem, simply put, is fatigue: You’ll get worn out due to overexertion from recruiting people and maintaining your other business affairs. Every weekend you used to spend relaxing and recuperating from your crappy, draining 9 to 5 job will be spent doing stupid MLM related stuff.

The fifth problem is the unpredictable nature of distributors you will be associated with: You’ll get sick of companies shutting down and folding up on you.

The sixth problem is constant frustration: You will be constantly grumpy and tired due to fatigue and lack of sleep. Yet you are expected to be “bright and shiny,” happy and enthusiastic all the time. These unrealistic expectations finally will wear you down completely.

Conclusion
There have been thousands of people who have fallen victim of MLM scams. There are legitimate companies out there offering real work at home opportunities for those interested. Unfortunately, home based business scams are at an all time high. So, if you are planning on trying MLM, use common sense and the guidelines above to avoid falling victim to these infamous scams!